Our Mission

The It Ends With Us Movement empowers women to heal from relationship trauma and break destructive generational cycles. We provide a safe sanctuary where women can reconnect with their authentic selves, understand the roots of their trauma, and build resilient futures for themselves and their children.

Through compassionate resources, transformative wellness events, and practical guidance, we help women transform their deepest wounds into their greatest strength. We guide you back to your mind-body-soul connection and ensure that the traumas you experienced end with you—never continuing to the next generation.

Why We Exist

The It Ends With Us Movement was born from profound pain transformed into purposeful healing. Our founder’s story began at 18, when she survived a brutal attack—stabbed 18 times by an ex-boyfriend and left to die. Through divine intervention and unbreakable determination, she survived, knowing her life was preserved for something greater.

In the years that followed, she walked through career challenges, relationship struggles, motherhood, and layers of emotional trauma. Each experience became a teacher, revealing deeper truths about healing, and ultimately leading to a spiritual awakening: the patterns we experience in relationships often stem from generational trauma that must be healed at its root.

We exist because we believe that when have access to awareness, knowledge, support, and authentic community, they can break free from the cycles that have dimmed their light for generations. We understand that true transformation comes from healing the whole self—mind, body, and soul—and that this healing creates an entirely new legacy.

Every woman deserves the opportunity to say, “It ends with me.”

“The patterns we experience in relationships often stem from generational trauma that must be healed at its root.”

– Dana Roppo

Our Promise to You

The It Ends With Us Movement stands as your beacon of hope. We are here for women ready to:
- Reclaim their authentic, powerful selves
- Recognize the subtle and obvious warning signs of harmful relationships
- Build lives rooted in purpose, peace, and unshakeable self-worth
- Break generational patterns that no longer serve

We are creating a movement where women truly support women—where we learn to recognize our inherent worth, honor our stories, and commit to ensuring that our traumas stop with us.

You are not alone. You are stronger than you know. Together, we will end these cycles.

Your healing is not just for you—it’s for every generation that comes after you.